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Marketing services for handymen: search work and paid ads

A homeowner with a loose railing asks Google, scrolls the map or puts the question to an AI assistant, and a handful of handyman businesses come back. Our desk works on the part of that you control, and it runs on two lines: search work that builds pages and listings, and ad management that buys clicks. Search work begins at $495 a month, ad management at $895.

Each line has its own page with the detail. This one helps you decide which line suits the way your week is built.

Two lines of work, and the kind of owner each one suits

Open either panel for what is inside it.
Search and maps

Organic Growth

Think of a sticking door, a wall waiting for a patch, a shelf nobody has hung: each turns into a page on your site, a line in your Google Business Profile and a brief fact sheet for AI answer boxes to quote without guessing. Handyman SEO of this sort keeps pages, listing and answers telling one story.

Beginning at $495 a month A handyman on this opening plan gets 25 landing pages a month; message us to pick the jobs they cover.

See Handyman SEO servicesHandyman search plans and prices

What goes in the tool belt

  • Pages covering every job you take and each town along your route, released batch by batch
  • A Google Business Profile edited until it matches those pages line for line
  • Fact sheets for AI assistants, worded so they get quoted accurately
  • Month-end figures placed beside every call and form message your handyman business picked up
Search ads and feed ads

Paid Ads

Every campaign is built around one repair job you would happily see more of. A long negative keyword list screens out tutorial searchers, parts shoppers and anyone hunting for work, and call and form tracking tie each response to the ad behind it. Nothing runs until you give the word.

Beginning at $895 a month Start with a single platform. That platform bills for the clicks on its own schedule, apart from our fee.

Handyman paid ad servicesHandyman ad plans and prices

What goes in the tool belt

  • Ad copy drafted job by job, then parked until you say go
  • Negative lists that keep out parts shoppers, tutorial watchers and work seekers
  • Phone and form tracking tagged with the campaign that earned each one
  • A standing review of the exact search terms that set your ads off

Which line fits which handyman business

An owner with one truck and a schedule that is mostly full wants steady, quiet work: a few service pages, a town page for each main stop and a Maps listing that matches the site. That is SEO for a handyman business with one truck, and the lightest search plan is sized for it. The handyman SEO services page shows what goes up each month.

A small crew that drives to several towns needs more pages, because each town has its own searches. Search engine optimization for home repair companies of that size leans on town pages, review requests and a tally of calls by town. The Maps listing and town page work is where most of that effort sits.

A company that wants the phone to ring sooner starts with ads. Campaigns can be built around the job and town searches you list, with a strict negative keyword list on top. Search work runs next to them and takes over more of the load as it grows. Paid ads management explains how campaigns are put together.

Where our work ends and your truck begins

Nothing here touches the repair side. No tools, no estimates and no promise about how a job turns out: our side stops when an inquiry reaches you, and everything after that is yours.

Before a campaign runs, you read the wording and say yes. You also read the current ad rules that Google, Bing and Meta publish. Ad spend goes from your card to the platform; our own fee comes as a different charge, and the pricing page shows both.

Questions about the work, from handyman owners

What does a handyman marketing desk offer?

Two things. Search work builds service pages, town pages and a Maps listing, and writes content you approve. Ad management builds and runs campaigns on Google Ads, Meta Ads (Facebook and Instagram) and Bing Ads (Microsoft Advertising). Both are counted in calls and forms that reach your own site.

Should a handyman company begin with search work or with ads?

Begin with ads if the phone needs to ring sooner and the budget for clicks is set. Begin with search work if you want a base that keeps working when the budget changes. Plenty of businesses end up running both once the first one settles, and the pages built for search double as landing pages for ads.

What does a handyman owner pay to get going?

Search plans run from $495 a month, and ad management from $895 a month for one platform. Clicks are billed to your card by the platform and sit outside our fee. Every figure is on the pricing page.

Do you pick up the tools for the handymen you work with?

No. Think of a pegboard: our tools hang on one side and yours on the other. Repairs, quotes and scheduling are yours from the first ring.

Where do GEO and AEO fit into a handyman's marketing?

The labels generative engine optimization and answer engine optimization cover making a business simple for AI tools to describe. For a handyman company, that means clear service pages, town pages, price pages, reviews and a Maps profile that all say the same thing. No one controls what an assistant writes, so we measure calls and forms and check what assistants say as a spot test. The AI search page has more.

How does a handyman owner begin?

Book time to schedule a call with our CEO, or write to us on the contact page naming your towns and the jobs you want more of.

Put your truck routes on the table

Tell us the towns and the small jobs on your list, and we will say which line looks right to start.

Which kind of job should we push first?

Name the jobs you would like to book more often and the towns on your route; mention any local websites that point at yours. Street addresses, customer names and payment details stay out of the message, please.

Describe the business and the towns it serves

A few lines naming the repair jobs to push first and the towns you cover is plenty. Somebody here opens every message.

Mark the day and time that suit you, and Ross Cohen, who runs this agency, calls the number from the field above at that moment.

Pick your ring-back time

The ring-back time you choose shows up on this line.

Weekdays only; each half hour is displayed in whichever zone you select.

Put one more job on tomorrow's list

A single call settles which job type to push first, which towns it should reach and which plan can carry it.

Month to month. No startup fee. No contract.

Schedule Call With CEO