Paid Ads for Handyman Businesses, Aimed at the Jobs on Your List
The truck is out on the route, Thursday has a gap in it, and you would like the phone to ring. Paid ads are the way a handyman puts a business beside searches for the jobs it takes, in the towns it drives to. We build the campaigns, write the ads for you to read, and count the calls and forms that come back.
Handling one platform costs $895 a month. Clicks are billed on top of that, by each platform, to your own card.
Three places the ads can run, and what each one does for a job list
- Google
Search ads for the jobs and towns you list
Google Ads puts a text ad beside a search such as
handyman near me
, or one that names a job and a town. The ad group is built around one kind of small job, and its click opens the page written for that job. - Meta
Awareness and a second look for site visitors
Meta Ads (Facebook and Instagram) suits two jobs: introducing the business in a town, and reminding people who have already browsed your site. The creative stays plain, with no price, no promised outcome and no person pictured.
- Bing
A smaller search audience, often at a desk
Bing Ads (Microsoft Advertising) reaches a smaller audience, often on a desktop computer. An existing Google Ads setup can be brought over to Bing, so the same ad groups carry across.
Why a handyman account is built one job at a time
A broad ad for handyman services
collects every kind of click, including the ones you cannot use: people hunting a tutorial, someone price-checking a part, a person looking for work rather than for a handyman. So the account is split into ad groups, one for each kind of small job, each with its own ads and its own page. That structure keeps the budget on the searches you named.
Paid ads and search work divide the labour differently. Handyman company SEO builds slowly on your own pages, while ads start and stop with a budget you set. An owner can run SEO for handymen as the long game and ads as the lever for a thin week; the search plans sit on a page of their own, with pricing.
Each platform has its own write-up: search campaigns for named jobs, social reminders for site visitors and the smaller desktop audience.
Ad groups on a handyman account, one row for each kind of job
| Ad group for | The searches it answers | Where its click lands |
|---|---|---|
| Door, hinge and gate latch jobs | A sticking door, a squeaky hinge or a gate that will not latch | The service page for door and hinge jobs |
| Mounting and hanging jobs | A TV to mount, a shelf to hang, a curtain rod or a towel bar | The page for mounting and hanging |
| Assembly jobs | Furniture to assemble, described the way the box describes it | The assembly page |
| Small repairs in a list | A touch-up of paint, a wall to patch, a weather strip, a screen door | The page for a list of small jobs |
| Town and near-me searches | Searches that name one of your towns, with a job or without | Whichever page was written for that town |
| Searches for your own business name | Your company name typed into the search box | Your home page, with the contact route |
How a handyman ad account is built and kept clean
Settle the towns, the budget ceiling and the job list
You choose where the ads may show and the most you are willing to spend in a month. We turn the job list into ad groups.
Draw up one ad group for each kind of small job
Each group gets its own ads and the page that matches it, so a click about a gate latch does not land on a page about shelves.
Write the hard negative keyword list before the first click
A lengthy negative list covering do-it-yourself and tutorial searches, searches for parts, people hunting for work, and searches that name a national brand. It goes in before any ad runs and grows as search terms arrive.
You read every ad before it runs
Each ad reaches you as a draft. Google, Bing and Meta each publish ad rules, and you read the current ones before anything goes live.
Trim the search terms and count the rings
Each week the search terms are read, strays join the block list, and calls and forms are counted against the ad group that produced them.
Two bills on a handyman account: the clicks and our fee
The platform bills the clicks for your paid ads to your own card, and that money is the ad spend. Our fee is separate: one platform runs $895 a month, two cost $1,595 and three cost $2,295, with no startup fee and nothing binding you to a term. The pricing page shows the ad plans beside the search plans.
The ad spend is a number you set in the platform. Decide what a month of paid ads may cost before the first one is bought, the way you would measure a shelf before drilling for it, and tell us the figure so the campaigns are built to match.
Items to settle ahead of your opening ad
- The towns the ads may reach, and the ones to leave out.
- The kinds of small job you want to hear about, and the ones to keep out of the campaign.
- A monthly ad spend you are comfortable with, set in your own platform account.
- The phone number that rings and the email that receives the form.
- A page on your site for each kind of job, or your go-ahead for us to draft them.
- A weekday when you will read the draft ads and the week's search terms.
Two beliefs about handyman ads worth setting down
Overheard at the truck doorAds only work for a handyman company with a big budget.
What the job list showsThe budget sets how many clicks can be bought, not how well they are aimed. A tight list of jobs and towns, a firm block list and a matching page do more for a small budget than a larger number does.
Overheard at the truck doorOnce the ads are running, a handyman can forget them.
What the job list showsA running account collects new search terms every week. Someone has to read them and move the strays onto the negative list, and that weekly reading is part of what the monthly fee covers.
Questions handymen ask about paid ads
What are paid ads for a handyman business?
Paid ads for a handyman business are search and social ads that you pay for by the click. A text ad sits beside a search such as handyman services near me
, or a Meta ad is shown to people who visited your site, and each click opens a page on your own site built for one kind of job.
What do paid ads cost a handyman company each month?
The management fee is $895 monthly for a single platform, $1,595 for a pair and $2,295 for all three. Clicks are billed on top, by the platform. The pricing page carries every figure.
Whose card is billed for a handyman's ad clicks?
Yours. The platform bills your own card directly for the clicks, and that ad spend never passes through us. Our own fee arrives separately.
Which platform should a handyman start paid ads on?
Google Ads is the natural first platform, because it sits beside searches that name a job or a town. Bing Ads can follow when you want a smaller desktop audience, and Meta Ads (Facebook and Instagram) suits reminding people who have already seen your site.
Can a handyman pause ads when the schedule is full?
Yes. Tell us and the campaigns are paused, then switched back on when a gap opens. While a campaign is paused, no clicks are bought.
Who owns the ad accounts for a handyman business?
You do. Every ad account is created under your business details and your card, and we get invited in to run it. If we part ways, the account and its history are yours to keep.
How are calls and forms from handyman paid ads tracked?
Each campaign uses a tracking number or a tagged form, so a call or a form can be tied to the ad group behind it. We log a source tag and a call length. We do not record what a caller says. The weekly count shows which ad groups rang and which stayed quiet.
How soon can ads for a handyman company start?
The date depends on what is ready. First come the ad accounts with a card on each, the tracking, a matching page for each kind of job, and your read of the drafted ads. The platform's own checks on each ad come as well. We do not name a start date until those pieces are in place.
What counts as a lead for a handyman paid ads campaign?
A returned call or a form sent from your own site is the unit we count. A click, a view or a like is not. Whether that call becomes a booked job on your list is your side of the work, and we count only the part before it. The lead generation page goes into the counting in more detail.
Tell us where the empty days fall on your route
Say which towns you drive to and which jobs you would like to hear about, in the optional note.
Which kind of job should we push first?
Name the jobs you would like to book more often and the towns on your route; mention any local websites that point at yours. Street addresses, customer names and payment details stay out of the message, please.
Put one more job on tomorrow's list
A single call settles which job type to push first, which towns it should reach and which plan can carry it.
Month to month. No startup fee. No contract.